How is adapting to the Chinese market

Recognizing the growing importance of the Chinese travel market, launched a website in simplified Chinese in 2009. As well as offering special deals and promotions aimed particularly at Chinese travelers, it also includes customer reviews and destination guides, as well as visa application information and a new starter guide, advising travelers how to use the site, all in local language. In line with the findings in the report, UnionPay and Alipay have been introduced for Chinese travelers.  

The range of special apps for smart phones and tablets is also available in Chinese, giving customers the ability to research and book away from their laptop or computer, including access to thousands of last minute deals.  

In 2014, launched its Chinese name “Hao Ding” which means easy and good booking experience. This Chinese name reflects our value and commitment to delivering the best booking experience for Chinese travelers. There is also a revamped homepage, featuring a more intuitive, search-based user interface that allows travelers to quickly and easily locate the hotel information they need to book the perfect trip.  

In addition, the call center has native Mandarin-speaking agents available to help bookers. also has a presence on major social media sites such as Sina Weibo, where travelers can find further travel tips and information as well as providing feedback. offers its customers more than 385,000 accommodation options around the world, many of them in destinations popular with Chinese travelers across Asia, such as Hong Kong and Seoul, but also farther afield in Australia, Europe and the USA.  

The Rewards programme is available to Chinese travelers and gives them a chance to enjoy a free* night stay for every 10 room nights booked and stayed. Travelers can earn Rewards nights at more than 275,000 hotels around the world.  

**Free night does not include taxes and fees. See full terms and conditions  

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