This is the fifth edition of the™ Chinese International Travel Monitor (CITM), which takes a comprehensive look at the impact on global travel by mainland Chinese travelers.

It is based on research involving both Chinese international travelers and hoteliers around the world, combined with’s own proprietary data and other research.

For the travelers’ survey, used Ipsos, a world leader in market research, which in May 2016 conducted interviews with 3,000 Chinese residents, aged 18–54 years, who had traveled overseas in the past 12 months. A Computer-assisted Web Interviewing technology was used. The representative sample consisted of men and women from a number of different-tiered cities.

The travelers were asked about travel behaviour, booking methods, accommodation choices and many other aspects of their travel.

To complement this with the opinion of hoteliers, carried out a global survey of more than 5,800 accommodation partners, also during May 2016. The 37 participating countries were Argentina, Australia, Brazil, Canada, Colombia, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Italy, Japan, Mexico, the Netherlands, New Zealand, Norway, Poland, Portugal, Russia, Singapore, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, the UK, the USA and Vietnam.

Figures on spending, including prices paid for hotel rooms, are quoted in Chinese Renminbi (RMB) and their US dollar equivalent wherever possible. Unless otherwise indicated, the RMB–US$ exchange rate used in this survey is US$1= RMB6.5386, the rate on May 18 2016, the mid-point of the field research.