Millennials want hotels with local flavor
Chinese travelers prefer to stay in hotels, with 79 per cent choosing hotels over other accommodation types. Quality is important and the majority will only stay in a 3 star hotel or above.
There is a shift in this trend, however, particularly with younger travelers. Younger millennials are showing an increasing interest in alternative accommodation types such as vacation rentals, apartments or hostels, with 29 per cent of post 90s saying they used these in the past year. This trend is expected to continue, with 78 per cent of post 80s and 72 per cent of post 90s travelers saying they would choose to stay in vacation rental accommodation in the next 12 months.
The research findings underline the importance of diverse offerings in the hotel sector, something we have focused on in our range of accommodation choices, which includes everything from international chains to boutique accommodation with more of a local flavor.
When choosing a hotel, hotel facilities, safety, reputation and price remain top of the list. Wi-Fi / internet, on-site restaurants and room services are the most important facilities that Chinese travelers are looking for.
Top 5 factors for choosing a hotel
Top 5 facilities Chinese travelers want
Reasons for not using loyalty program points
Usage of loyalty program points for accommodation is not very common, with only half of travelers claiming the points. Not having sufficient points is the primary reason and this is a key area of innovation for Hotels.com. Our Hotels.com rewards program is designed to be simple and easy to use as well as generous as our research indicates this is what travelers want.
Hotels : What travelers want
The amount Chinese travelers spent on hotel accommodation has increased 6 per cent in the last year, up from a daily average of US$123 (¥850) to US$131 (¥904). Post 70s and 80s travelers who are traveling with children are more likely to spend more on hotel accommodation.
The on-site restaurant was still by far the highest hotel expense, while on-site shops, room service and business center continue to be important to Chinese visitors.
Millennials are much more likely to use hotel entertainment facilities and when they do they spend 56 per cent more per day than non-millennials who don’t use these facilities.
Wi-Fi and internet access was particularly important to millennials who also value posting photos on social media more highly than older travelers.
Usage of loyalty program points for accommodation is not very common; only half of the travelers claimed the points. Not having sufficient points is the primary reason and this is a key area of innovation for Hotels.com. By booking 10 nights, our Rewards members get 1 night free – providing an even simpler and cost-efficient way for Chinese travelers to travel the world.